Strategies in Creating SEO-Friendly Websites

One aspect of Search Engine Optimization is creating websites that are search-engine friendly. A natural off-shoot of a search-engine friendly website is a site that has a great user experience.  After all, a company’s website is primarily seo friendly web designmeant for users.

Your company’s website should be able to effectively use SEO strategies to drive traffic and improve search engine ranking.  The most common idea when SEO is discussed is that the website’s content, copy or blog post should contain certain keywords.  Search engine optimization strategies can be incorporated beyond the website’s copy or blog post.  While that is one very important aspect of SEO, the design of the website itself can be made SEO-friendly.

Here are some strategies to consider in creating an SEO-friendly website that your visitors can also appreciate:

Responsive Web Design

According to the latest mobile marketing analytics report, mobile digital media time is now higher versus desktop use.  51% of consumers who search for a business on their mobile visit a brick and mortar store within one day of their search.  A significant percentage of mobile searches also lead to consumers buying products and services Responsive Web Designoffline.

Responsive web design is an approach that considers the user’s behavior and environment based on screen size, platform, and orientation.  When responsive web design is employed, there is similar user experience for desktop users, tablet, and smart phone users.

This means that when a certain user switches from smart phone to iPad, or laptop to smart phone, the website should be able to automatically change in order to adapt to the resolution and image size.

HTML templates and content management systems have responsive themes or designs made readily available for website designers.  This means that there is no need for you to create many different pages for a variety of screen sizes.  The responsive theme will automatically adapt to fit the screen size.

Image Optimization

It is possible to optimize images with text.  This will result in better visibility when potential customers search for the products and services you provide.  There are two things that will happen when you optimize images:  the product page will most likely appear in the search engine, and the image will most likely appear in image search results.

How do you optimize images using text?  It is as simple as renaming the image’s filename to include keywords. Another way to do this is to create a caption that explains what the image is.

Another thing to remember when uploading images on your site is to not make the file too large.  That will result in your site uploading slowly, which will significantly affect the ranking of the website.

Text Inclusion

In doing search optimization, text is still the best way to go.  Every page of your website should have written content, with specific keywords properly embedded on each.  For example, video and audio posts should have a text-based description on the same page.  You may also creatively incorporate keywords in the design of your website, and added into the title tag, website slogans, navigation, Meta descriptions, bullet points, footer links, internal links and folder names.  The key is to place the keywords in various places within the site.

Another important thing to remember is to include the complete address and phone number on your website.

URL Structure

The URL structure of your website should also be user-friendly and simple.  The length should be minimized so that it is easy to remember.  The target keywords should be included in the URL, but provide a balance as overuse can alert spam filters. In categorizing information, avoid using numbers or figures and instead use real words. Your URL should be readable. Also, limit the categories in the link and separate words using hyphens.

Title Tags and Meta Description

The title is very important for both SEO and users.  It has to contain a short but concise description of a page’s content.

It is wise to adhere to the general limit of title tags provided by social media sites.  Important keywords should be meta tagsplaced a little closer to the front of the title, and the end of every title tag should mention your brand. Creating a title tag is a challenge because you need to consider both emotional pull and readability.  It has to attract readers right away, so it needs to be compelling and relevant to readers.

The Meta Description is also very important.  Although search engines do not use the keywords in the Meta description tag for their rankings, it is the primary source of information found underneath the listing in the results page.  Many search engine users rely on that snippet of information found underneath the result and decide whether the page has useful information and will provide what they are looking for.

Focusing on Content Marketing With The Help of A SEO Company

 

content-marketingContent marketing is one of the most compelling and often misunderstood parts of online marketing. No matter how you slice it, you will find that the internet community is divided in regards to this. On one hand this can easily be looked at as nothing more than spam. Search for articles online in any niche and you will see that it’s absolutely miserable. Just one search for something in your niche, and you’ll see that there are a lot of people trying to “game” the system, and you can easily fall into that trap. If you have hired a SEO company and you want to work within the positive framework of content management, keep in mind several crucial elements. Never turn your projects into spam, because it’s very easy to cross the line and become what everyone hates on the internet.

Focusing on 100% Unique Work

seoNot everyone is a writer. You may not be Stephen King, but guess what? No one else is either. There are a lot of people that can’t master the art of writing, and that’s not your job. If you’re an entrepreneur and you’re running a business, you don’t have to put the pressure of being an excellent writer on your shoulders. It’s too easy to do that and lose sight of what’s important here.

When hiring a SEO company, ask them to focus on only 100% unique work and writing. Some companies will not tell you about their methods, so you’ll need to force the issue. Do not let them convince you to spin, or submit duplicates anywhere. Duplicate content is one way to ensure that you are not moving forward with internet marketing in the right way.

Branding Your Content Through Blogging

Blogging is not something that you should laugh at, or forget about. You need to absolutely fight to get your work displayed on blogs. The more you focus on blogging, the better chances that you will have a new audience coming to your ecommerce, or affiliate marketing websites. Even if your business is not directly online for sales, but rather in promotional consideration of a brick and mortar shop, you will need to focus on blogging.

A SEO company can help you with the content management of this page, once you have it set up. If you lack the technical skills to do it on your own, then by all means hire someone to assist you. There are also plugins, and a variety of other templates that you can use to install a CMS (content management system) on your existing domain name, or you can register a free site with many companies. Do not miss out on the opportunity to market your services, niche, and expertise through the art of blogging.

Social Media Interaction Matters

Social MediaOne of the best ways to ensure that you are working hand in hand with a SEO company and content marketing is to include social media icons wherever you have content. If you’re working with articles, blog posts, or any type of writing, make sure that it’s promoted and sent through the appropriate channels of social media. Tying together all loose ends with these pages will only serve to deliver more hits, recognition, and anchors throughout the online world. Even if you don’t see an immediate jump in traffic, you will definitely see a huge change in due time.

In the end, make sure that whomever is working with you to focus on SEO is competent and delivering on the promise of promoting your brand through content that is unique. When in doubt, double check on all published submissions, and read through anything that is being tagged with your URL, lest you lose money and get labeled a spammer.