Content marketing is one of the most compelling and often misunderstood parts of online marketing. No matter how you slice it, you will find that the internet community is divided in regards to this. On one hand this can easily be looked at as nothing more than spam. Search for articles online in any niche and you will see that it’s absolutely miserable. Just one search for something in your niche, and you’ll see that there are a lot of people trying to “game” the system, and you can easily fall into that trap. If you have hired a SEO company and you want to work within the positive framework of content management, keep in mind several crucial elements. Never turn your projects into spam, because it’s very easy to cross the line and become what everyone hates on the internet.
Focusing on 100% Unique Work
Not everyone is a writer. You may not be Stephen King, but guess what? No one else is either. There are a lot of people that can’t master the art of writing, and that’s not your job. If you’re an entrepreneur and you’re running a business, you don’t have to put the pressure of being an excellent writer on your shoulders. It’s too easy to do that and lose sight of what’s important here.
When hiring a SEO company, ask them to focus on only 100% unique work and writing. Some companies will not tell you about their methods, so you’ll need to force the issue. Do not let them convince you to spin, or submit duplicates anywhere. Duplicate content is one way to ensure that you are not moving forward with internet marketing in the right way.
Branding Your Content Through Blogging
Blogging is not something that you should laugh at, or forget about. You need to absolutely fight to get your work displayed on blogs. The more you focus on blogging, the better chances that you will have a new audience coming to your ecommerce, or affiliate marketing websites. Even if your business is not directly online for sales, but rather in promotional consideration of a brick and mortar shop, you will need to focus on blogging.
A SEO company can help you with the content management of this page, once you have it set up. If you lack the technical skills to do it on your own, then by all means hire someone to assist you. There are also plugins, and a variety of other templates that you can use to install a CMS (content management system) on your existing domain name, or you can register a free site with many companies. Do not miss out on the opportunity to market your services, niche, and expertise through the art of blogging.
Social Media Interaction Matters
One of the best ways to ensure that you are working hand in hand with a SEO company and content marketing is to include social media icons wherever you have content. If you’re working with articles, blog posts, or any type of writing, make sure that it’s promoted and sent through the appropriate channels of social media. Tying together all loose ends with these pages will only serve to deliver more hits, recognition, and anchors throughout the online world. Even if you don’t see an immediate jump in traffic, you will definitely see a huge change in due time.
In the end, make sure that whomever is working with you to focus on SEO is competent and delivering on the promise of promoting your brand through content that is unique. When in doubt, double check on all published submissions, and read through anything that is being tagged with your URL, lest you lose money and get labeled a spammer.