One aspect of Search Engine Optimization is creating websites that are search-engine friendly. A natural off-shoot of a search-engine friendly website is a site that has a great user experience. After all, a company’s website is primarily meant for users.
Your company’s website should be able to effectively use SEO strategies to drive traffic and improve search engine ranking. The most common idea when SEO is discussed is that the website’s content, copy or blog post should contain certain keywords. Search engine optimization strategies can be incorporated beyond the website’s copy or blog post. While that is one very important aspect of SEO, the design of the website itself can be made SEO-friendly.
Here are some strategies to consider in creating an SEO-friendly website that your visitors can also appreciate:
Responsive Web Design
According to the latest mobile marketing analytics report, mobile digital media time is now higher versus desktop use. 51% of consumers who search for a business on their mobile visit a brick and mortar store within one day of their search. A significant percentage of mobile searches also lead to consumers buying products and services offline.
Responsive web design is an approach that considers the user’s behavior and environment based on screen size, platform, and orientation. When responsive web design is employed, there is similar user experience for desktop users, tablet, and smart phone users.
This means that when a certain user switches from smart phone to iPad, or laptop to smart phone, the website should be able to automatically change in order to adapt to the resolution and image size.
HTML templates and content management systems have responsive themes or designs made readily available for website designers. This means that there is no need for you to create many different pages for a variety of screen sizes. The responsive theme will automatically adapt to fit the screen size.
It is possible to optimize images with text. This will result in better visibility when potential customers search for the products and services you provide. There are two things that will happen when you optimize images: the product page will most likely appear in the search engine, and the image will most likely appear in image search results.
How do you optimize images using text? It is as simple as renaming the image’s filename to include keywords. Another way to do this is to create a caption that explains what the image is.
Another thing to remember when uploading images on your site is to not make the file too large. That will result in your site uploading slowly, which will significantly affect the ranking of the website.
In doing search optimization, text is still the best way to go. Every page of your website should have written content, with specific keywords properly embedded on each. For example, video and audio posts should have a text-based description on the same page. You may also creatively incorporate keywords in the design of your website, and added into the title tag, website slogans, navigation, Meta descriptions, bullet points, footer links, internal links and folder names. The key is to place the keywords in various places within the site.
Another important thing to remember is to include the complete address and phone number on your website.
The URL structure of your website should also be user-friendly and simple. The length should be minimized so that it is easy to remember. The target keywords should be included in the URL, but provide a balance as overuse can alert spam filters. In categorizing information, avoid using numbers or figures and instead use real words. Your URL should be readable. Also, limit the categories in the link and separate words using hyphens.
Title Tags and Meta Description
The title is very important for both SEO and users. It has to contain a short but concise description of a page’s content.
It is wise to adhere to the general limit of title tags provided by social media sites. Important keywords should be placed a little closer to the front of the title, and the end of every title tag should mention your brand. Creating a title tag is a challenge because you need to consider both emotional pull and readability. It has to attract readers right away, so it needs to be compelling and relevant to readers.
The Meta Description is also very important. Although search engines do not use the keywords in the Meta description tag for their rankings, it is the primary source of information found underneath the listing in the results page. Many search engine users rely on that snippet of information found underneath the result and decide whether the page has useful information and will provide what they are looking for.